Influencer marketing has evolved.
When we started offering influencer marketing as a service, things looked quite different. Instagram reigned supreme and influencers were at the height of their game. With the rise of TikTok and the disillusionment Gen Z has with traditional influencer marketing, we knew we needed to pivot. While we’re always game to create a more traditional influencer marketing strategy, we’ve been rolling out winning VIP Brand Ambassador programs that target influencers and influential customers. These bespoke programs aren’t your run-of-the-mill, passive affiliate programs. Instead, we’re offering a unique brand touchpoint and experience for brand fans with followings that gives them early access to new products, a peek behind the curtain, educational content and resources, and more.
Highlighted clients: Dirty Labs’ Lab Partners, Daye’s Daybreaker+
Services Include:
CAMPAIGN STRATEGY: WWC will work with you to flesh out a new brand ambassador program for VIP customers + creators, co-owning program goals, framework, and deliverables
CAMPAIGN CREATION: Full scale concepting, sourcing, vetting, and outreach monthly for influencer campaign, management of rolling "passive" seeding campaigns, or a buildout of a unique brand ambassador affiliate program
CAMPAIGN MANAGEMENT: Team WWC handles all influencer correspondence, negotiation/contract agreements, implementation, and reporting
CAMPAIGN REPORTING: We provide a comprehensive campaign wrap-up report after each influencer campaign with wins, learnings, and metrics. For brand ambassador programs, we provide a monthly report that tracks analytics, reviews all brand activities, and covers wins & learnings
Influencer Campaigns
